EUDR is a regulatory shift that will reshape how about 85,000 companies in the EU handle their supply chain. The market response so far has been built for the largest of them. We started with a different question: what would compliance look like for a sawmill with twenty suppliers and no IT department?
Three observations, in the order they happened.
From 30 December 2026, every operator placing timber on the EU market will need to confirm — through a Due Diligence Statement, with satellite-verified plot data, retained for five years — that the products are not linked to deforestation. The penalty for non-compliance reaches up to 4% of annual turnover. The deadline is fixed; the work is real; and the volume of paperwork is, for a typical sawmill, on the order of 180 to 240 statements per year.
The platforms that exist to handle this work are priced from €10,000 a year and were built for companies with €100 million in revenue and an in-house compliance department. Their interfaces speak English, sometimes Dutch. Their features assume an ERP, an integrations team, and a procurement organisation. None of that fits a Baltic sawmill.
The realistic alternatives for an SME — a manual Excel process, or hiring a dedicated compliance manager at €24,000 a year — both fail the same test. Excel does not produce a TRACES NT-compatible DDS. A €24,000 hire does not pencil out for a company with a €2 million turnover. The numbers force a third option: an automated tool, priced for the segment, in the local language. That tool did not exist. It does now.
Four conditions that line up here in a way they do not line up in larger markets.
Latvian timber exports rose by 5.3% in 2024. Every additional shipment to the EU carries an EUDR obligation — the regulatory pressure is concentrated, not distributed.
Approximately 300 to 500 target companies in Latvia alone — a market that can be covered through direct sales without large marketing spend, and product-market fit can be measured in months, not years.
The Baltic states are among the EU leaders in the digitalisation of public services and B2B operations. Customers expect cloud platforms; the friction of a SaaS sale is low.
Linguistic and cultural proximity to Lithuania and Estonia, geographic proximity to the Nordics and Poland — the largest timber markets in Northern Europe — provides a logical scaling path beyond the home market.
Stated as trade-offs, not as slogans — because every product decision is a trade-off.
One industry, one regulation, one geography. Tree species, harvesting practices, Baltic chain-of-custody — encoded in the workflow, not in a generic “ESG module”.
If a sawmill with five suppliers cannot afford the tool, the regulation simply punishes the small. We price for the segment, not for the prestige customer.
The free audit is the customer’s first signal that we work for outcomes, not contract terms. Onboarding is managed by us. Updates push automatically. Switching costs are real, so trust matters.
The path is sequential, not parallel — each market validated before the next is entered. Conservative figures from the financial model, not aspirations.
Launch in the home market. About 20 customers by year-end, focused product-market fit, direct sales by the founding team.
Expansion to Lithuania and Estonia with native-language interfaces. Around 67 active customers, partnership channel with industry associations.
Entry into Sweden, Finland, Denmark and Poland — the largest wood-processing markets in Northern Europe. Customer base around 130.
The technology core — satellite verification, regulatory document generation — extends to the remaining EUDR commodities: cocoa, coffee, palm oil, soy, rubber, cattle.
The free EUDR audit takes forty-five minutes of your time and returns a personalised PDF in five working days. If the numbers work for your chain, we’ll continue. If they don’t, you keep the report.